Yu Televentures, owned by Micromax co-founder Rahul Sharma, is all set to launch its new smartphone YUTOPIA, which is being termed as the most powerful phone on the planet by the company.
Yutopia was originally supposed to launch on December 7, but the company delayed the launch to December 17. Initially it was speculated that this was due to a court case that Ericsson had filed against Micromax and YU alleging non-payment of dues over patent use.
YU denied this and said that the delay was because the company planned to showcase two products at the YU launch. Also December 17 marks one year since the launch of the first YU smartphone, the YU Yureka, which was launched on December 18, 2014.
Read Micromax YU Yutopia launch delayed to December 17, and here's why
YU has been running quite an aggressive teaser campaign for its YUTOPIA smartphone on Facebook, Twitter and its YU Forums. The company has not shied away from taking potshots at OnePlus, even Apple. YU has mocked the sandstone finish and the 1080p display of OnePlus 2 and there's speculation that Yutopia will be an all metal phone, along with a higher-resolution screen.
One such Facebook post on the official Yu page read, "Calling a 1080p Display a 2016 Flagship killer? #WhySettle #YUTOPIA," followed by a picture of the OnePlus 2.
Additionally in September GeekBench had listed a device named YU Yu5050 with 4GB RAM, 8-core processor, and running Android 5.1.1.
The Yutopia looks set to be a new spec-heavy flagship from the company and it remains to be seen how YU Televentures will price its new smartphone.
Also see: YU Yutopia launch delayed: Here's what we know about the smartphone
© The Indian Express Online Media Pvt Ltd
Source: Yu Yutopia smartphone to launch today: Here's what we know so far
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