HMD Global the new marketers of the Nokia brand are set to roll out a new Nokia 8 premium Android smartphone days out from the release of the new Samsung Note 8.
To get market share they are also going to have to compete up against Apple who are set to release their new iPhone 8 complete with a brand-new camera system.
With Apple and Samsung holding over 70% of the premium smartphone market Nokia are banking on their past glory and a Quad HD resolution display as well as a new dual camera rig built around lens technology from optic giant Carl Zeiss, who agreed a partnership with Nokia in July.
Men are silhouetted against a video screen with an Nokia logo as he poses with an Nokia Lumia 820 and Samsung S4 smartphones in this photo illustration taken in the central Bosnian town of Zenica, August 14, 2013. REUTERS/Dado Ruvic (BOSNIA AND HERZEGOVINA – Tags: BUSINESS TELECOMS)
The task ahead is going to be very difficult for HMD as the market is set to be awash with big brand marketing for the iPhone 8 and the new Galaxy Note 8 claim analysts.
Set to be launched at a breakfast at Bondi's Icebergs restaurant the device is going to have to be "seriously good" to be a worthwhile contender in the premium market.
It's going to have to compete up against the likes of the new HTC U11 which has already attracted excellent reviews around the world.
Nokia was one of the world's leading phone makers in the early 2000s thanks to popular handsets such as the 3310, but struggled to compete with the likes of Apple and Samsung once the era of touchscreen smartphones began in 2007.
The big question now is whether Nokia's historical camera excellence can be translated into new class leading camera phones under HMD.
With Apple's 10th anniversary iPhone and Google's Pixel 2 also due for release in the next few months the competition has never been stronger.
However, the Nokia 8 will be the first device released by Nokia and HMD Global designed to be a rival to the iPhone, t5he only problem is that the market has moved on from the days when Nokia devices were the #1 phone choice in Australia.
About Post Author
David Richards has been writing about technology for more than 30 years. A former Fleet Street, Journalist He wrote the Award Winning Series on the Federated Ships Painters + Dockers Union for the Bulletin that led to a Royal Commission. He is also a Logie Winner. for Outstanding Contribution To TV Journalism with a story called The Werribee Affair. In 1997, he built the largest Australian technology media Company and prior to that the third largest PR Company that became the foundation Company for Ogilvy PR. Today he writes about technology and the impact on both business and consumers.Source: New Nokia 8 Smartphone Set To Take On iPhone 8 & Galaxy Note 8
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