While Apple prepares to launch its new flagship offering next month, Chinese manufacturers are preparing to adjust to the changing trend in the mobile industry. Reports indicate that an increasing number of Chinese OEMs are looking to adopt the all-screen and edge-to-edge display form factor given the imminent release of the iPhone 8.
Apple has always set the trend in the mobile industry, with several manufacturers blatantly ripping off Apple's design with their products or even UI. It seems like this year will be no different, although a handful of manufacturers, including Samsung, have already entered the all-screen fray well before Apple.
Japanese manufacturer Sharp has already made its comeback in China with the all-screen Aquos S2 mid-ranger. Xiaomi is said to be preparing a successor to the Mi Mix concept phone from last year. Reports have suggested that the phone will have an even greater screen-to-body ratio this time around. Gionee, on the other hand, is said to be revamping its flagship lineup with all-screen models by the second half of 2017, which should be anytime now.
Huawei is seemingly prepping the launch of an all-screen phone, known as the Mate 10. Preliminary reports have indicated that the phone will use a 6-inch 18:9 AMOLED display procured from Japan Display. Taking these factors into account, it seems like Apple will have its work cut out in the Chinese markets later this year.
Apple has had a poor run in the Chinese region mainly due to the prevalence of regional manufacturers like Xiaomi, Huawei, Vivo, Oppo, Gionee, and others. Apple's Q1 2017 revenues were down by 8% in China, although the company was quick to blame this on the fluctuations in currency value. It will be interesting to see if things will be different in 2017.
[Via Digitimes]
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Source: Chinese OEMs Leveraging Hype Surrounding the iPhone 8 with All-Screen Smartphones
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