According to new data from both Strategy Analytics and Kantar, the iPhone 6s is now the best-selling smartphone in both the U.S. and worldwide. SA says that the iPhone 6s accounted for 4.2% of global smartphone sales, with the iPhone 6 in second at 2.5%.
"Apple's iPhone 6s is currently the world's most popular smartphone," said Neil Mawston, Executive Director at Strategy Analytics. "The iPhone 6s is wildly popular in dozens of countries globally, due to its attractive hardware design blended with rich features such as 4K video, large multi-touch display and fingerprint security."
Kantar's U.S. data says that iOS marketshare is also up.
Kantar reports that the iPhone 6s has an 11% market share in the U.S., with a 1.2% year-over-year increase to 31.3% for its iOS market share. It says the iPhone 6 is still doing surprisingly well, too.
Interestingly, the iPhone 6, which is approaching the end of its expected lifecycle, is still the sixth best-selling phone in the US, achieving 4.1% of smartphone sales in the latest period.
The iPhone SE, which was released in March of this year, is also doing well, Kantar says.
In the three months ending July 2016, the iPhone SE was the third top-selling device in the US, capturing 5% of smartphone sales, behind the Galaxy S7 at 9%, and the iPhone 6s at 11%, according to our latest sales data.
Kantar believes that 29% of iPhone 6/6s Plus owners will upgrade their iPhone this year, with the increased storage capacity and new camera system being major factors.
About Peter Cao Peter has a passion for music and technology. He conceits himself by religiously rocking the Apple brand. You can find him on Twitter @iPeterCao. View all posts by Peter Cao → 
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