BlackBerry has announced two mid-range Android phones coming in 2016; one will be touchscreen only, while the other will have a keyboard.
"Depends on the Priv. If the Priv is well received in the market and looks like it is". The company will again be pushing its secure-enough-for-enterprise niche as a marketing point for its handsets with Chen hinting at a price around $400.
On the other hand, supposed images of the two new smartphones were posted online that showed the renders of the devices from Blackberry Central founder Dylan Habkirk. "However, the execution could have been better because I tried to sell these phones through carriers as retail shops", Chen told ET in an interview.
This is they way by which BlackBerry is going to make there appearance back into the market and this time they are thinking to take the complete market of smartphone with a boom.
Last month, both Facebook and WhatsApp also confirmed they will stop to offer support for BlackBerry versions of their apps.
According to ZDNet, news of the new BlackBerry devices come after a disappointing earnings report from BlackBerry in early April. "If this changes in the future we will update customers". Another of the devices is going to come with a touch screen covering the entirety of the phone.
Getting an enterprise device - with BlackBerry's security intact - down to $400 will be hard, and Chen left open the option of leaving the hardware business entirely.
BlackBerry sold just 600,000 phones in the fiscal period ending February 29, down from 700,000 in the preceding quarter, as it struggled to entice customers away from popular, low-priced Android handsets and the polished allure of Apple's iPhone.
Own a BlackBerry phone? But if they don't and keep a similar "meh" factor like with the PRIV, you can say "goodbye" to BlackBerry hardware.
BlackBerry launched Priv with the latest Android 6.0 and a slide-able QWERTY keyboard as well as a touchscreen in late November a year ago, Which has been huge success.
Chen did mention some features that each phone will have during the interview.
Source: Blackberry To Release Two Mid Level Android Phones
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