Two of the most anticipated flagship smartphones announced this month, LG G5 and Samsung Galaxy S7, face each other in a not so silent war where the last standing will be glorified for the months to come. Samsung is also claiming that the new phones can be submerged in water without failure to the devices.
"We set out to build a marketing center of excellence", said Gregory Lee, President and CEO of Samsung Electronics America. Whether discussing the Gear VR headset, which creates a virtual reality environment using your Samsung device at its centre for gaming, live 360 recordings and more, or the Gear 360 dual fisheye 15-megapixel cameras, which sees users share or capture moments in a real-world dimension so viewers can be immersed in the moment, the tech company is all about "VR". The feature which allows constant display of information on the smartphone even in standby mode. While the South Korean company remains the world's largest smartphone producer, its global market share fell in 2015 as Apple, Huawei Technologies Co. and Xiaomi Corp. won customers, according to researcher Strategy Analytics Inc. You can use it to stick a calendar, clock, or custom image in the middle of the screen when the rest of the phone is in standby; it'll use less than 1% battery on either phone whil e keeping notifications at a glance. The S7 Edge also has a 5.5 inch screen (like the iPhone Plus), so it's almost a half an inch bigger than last year's model.
The Galaxy S7 is estimated to cost 850,000 won ($644) here and the Galaxy S7 Edge 900,000 won.
Samsung Electronics has opened its Samsung 837 venue in New York City, which it describes as a living lab and digital playground featuring numerous installations and touchpoints over three floors.
Of course, all these updates will also make its way to the Samsung Galaxy S6 Edge model when the Marshmallow update arrive. This device does not mess around when it comes to fitting to that IP68 water and dust ingress protection specification.
We'll probably get a confirmation when the first reviews of LG G5 emerge online, but we will have to wait quite a few weeks until then. The S7 also offers wireless charging; you simply lay the phone flat on a charging base.
Edge feature will consume only half a percent of battery! In terms of hardware specs, it's on the very top, featuring all the cutting-edge hardware. In this reviewer's opinion, it does. But the company played it safe with incremental upgrades like a microSD slot and better camera.
Pre-orders for the Galaxy S7 and S7 Edge will start on February 23, and the device will be launched on all four major USA carriers concurrently on March 11.
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Source: Samsung lines up 2 new smartphones; to hit India next month
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